Profit per delivered order

Your dashboard counts orders placed. Your bank counts orders delivered. Put in one month of numbers to see what each delivered order really leaves you after returns, ads and fixed costs.

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Filled in with one Egyptian store's September numbers. Replace them with yours.

01Orders this month

Orders placedAll orders, including the ones cancelled later.Cancelled at confirmationVoided on the confirmation call, before shipping.ShippedHanded to the courier.ReturnedRefused at the door or sent back.

02Per order

Average order valueWhat the customer pays, shipping fee included.Product cost per orderCost of the items in an average order.

03Costs

Courier fee per shipmentCharged once, delivered or returned.COD feeThe courier's cut of the cash it collects. 0 if none.Ad cost per order placedMonth's ad spend ÷ orders placed. Meta showed about 73 for the article's store.

04Monthly fixed costs

PayrollSalaries, confirmation callers included.RentOffice, warehouse or studio.Other fixed costsSoftware, Shopify plan, utilities, accountant: anything you pay whether you sell or not.

Result

Net profit per delivered order

What returns cost you this month

Break-even delivery rate

Delivered
Returned
Cancelled
Not accounted for

Delivery rate, of shipped orders

break-even yours

The numbers behind it

Profit before fixed costs, per delivered order
Fixed costs per delivered order
Fixed costs this month
Delivered and paid
Delivery rate (of shipped)
Paid (of placed)
Ad cost per delivered order
Net profit this month

Not included: items that come back unsellable, and the time spent repacking. Both make returns cost more.

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Mohab Fawzy

fawzyismail.com

Real profit report

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Results

Orders and delivery

Your numbers

The numbers behind it

Not included: items that come back unsellable, and the time spent repacking. Both make returns cost more.